نتایج جستجو برای: consumer purchasing behavior
تعداد نتایج: 681685 فیلتر نتایج به سال:
A fashion system combines quick response production capabilities with enhanced product design capabilities to both design “hot” products that capture the latest consumer trends and exploit minimal production lead times to match supply with uncertain demand. We develop a model of such a system and compare its performance to three alternative systems: quick-response-only systems, enhanced-design-...
Consumer trust of Internet vendors is a major factor influencing the success of e-commerce. To enhance consumer trust, many e-retailers are experimenting with various trust-building strategies, including participation in third-party assurance programs. This study presents a model describing the relationship between trust and online purchasing, as well as related relationships with antecedents t...
Abstract The image of environmentally friendly products is often seen as bad, consumer doubt that are really made with raw materials. This attitude known skepticism (doubt) towards an label. Consumer occurs because product advertisements contain confusing information well insecurity about the material for company claims friendly. aims this study to determine effect on green purchase intention. ...
The advertising has a foremost and vital impact on purchasing behavior of consumers. With the growth of mobile phones industry in Pakistan, the need for effective advertising has raised. Most of times, advertisements do not have an impact on purchase behavior on consumers due to ineffectiveness. The basic objective of this study is to examine how much emotional responses are generated after wat...
Empirical research of consumer online shopping behavior has generally established that risk associated with online shopping is an important factor when consumers consider whether to shop online or in a brick-and-mortar store. Literature also indicates the importance of information search and product evaluation in consumer purchasing decisions. Building on these results, this paper develops an e...
چکیده ندارد.
Organic products like body care or food are trending in the market for their originality, nutritional value and long term benefits to its users consumers. Though this trend is observed we keen know about exact sentiments feelings of consumers while purchasing after using them. Are these successful building organic positive perception towards them? What trust reducing factors products? And many ...
The main goal of this paper is to extend the traditional theoretical model of service recovery to the online purchasing environment by investigating the impact of perceptions of justice after recovery efforts toward unsatisfactory Internet purchasing on customer trust and loyalty. The authors develop a theoretical model focusing on interrelationships among complaint handling evaluations, qualit...
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