Online privacy has gradually become a concern for internet users over the years as a result of the interconnection of customers’ devices with other devices supporting the internet technology. This research investigates and discusses the factors that influence the privacy concerns faced by online consumers of internet services and the possible outcomes of these privacy concerns on the African on...

Privacy is defined as “freedom from unauthorized intrusion”. While privacy has been a sensitive issue before the advent of computers, the concern has been further exacerbated by the fact that the Web makes it easy for data to be automatically collected and added to databases and analyzed by sophisticated data mining tools and personalized marketing services. This study explores the nature of th...

To protect user privacy in data analysis, a state-of-the-art strategy is differential which scientific noise injected into the real analysis output. The masks individual’s sensitive information contained dataset. However, determining amount of key challenge, since too much will destroy utility while little increase risk. Though previous research works have designed some mechanisms to different ...

This paper integrates extant literature on retailing and consumer choice to develop an economic model of consumer choice in which a consumer self-selects on-line shopping. Three important factors impacting consumer choice of on-line shopping: (1) the online shopping utility (2) the consumers’ perceived product and service risks (Perceived Privacy Protection, Perceived Security Protection etc.) ...

Personal privacy has become one of the pressure points that comprises utmost primacy in the scientific community. An often debated privacy issue concerns the means of soliciting consent on the use of consumer information: should consumers be asked to object to the use of personal data (opt-out), or should they be asked to consent to the use of such data (opt-in)? These questions have been the c...

Purpose While social networking sites (SNS) have many positive aspects, they can several adverse outcomes, among which privacy violations are a vital concern. The authors first posit that concerns regarding drive attempts to reduce SNS use. Next, the note these two sources: peers and media provider. Thus, there is need understand how this complex system of affects use reduction decisions. To do...

The public lack of confidence in online information technology (IT) is not merely about security of value, but also about trust in the information society. Privacy and security concerns are the number one reason Web users are not purchasing over the Web. Proposes to investigate the privacy and security concerns of IT users in order to establish a consensus among them. Uses data from 158 partici...