This study aims to segment the market based on demographical, psychological, and behavioral variables, and seeks to investigate their relationship with green consumer behavior. In this research, self-organizing maps are used to segment and to determine the features of green consumer behavior. This was a survey type of research study in which eight variables were selected from the demographical,...

Comparison-Shopping websites (e.g. MySimon.com) help consumers to select and compare products in the online shopping process. The influence of these information-aggregating intermediaries on consumer decision-making has been a focal interest in Information Systems area. In this research, we argue that it is alternatives set composition (i.e., the list of branded and non-branded products) rather...

We study how website defaults affect consumer behavior in the domain of charitable giving. In a field experiment that was conducted on a large platform for making charitable donations over the web, we exogenously vary the default options in two distinct choice dimensions. The first pertains to the primary donation decision, namely, how much to contribute to the charitable cause. The second rela...

This paper examines patient preferences and choice behavior in scheduling medical appointments. By conducting discrete choice experiments on two distinct populations, we identify heterogeneous patient preferences in several " operational " attributes (e.g., delay to care, flexibility in time and doctor choice) and individual-difference factors that can explain such heterogeneity. Our study in p...

The idea of libertarian paternalism might seem to be an oxymoron, but it is both possible and desirable for private and public institutions to influence behavior while also respecting freedom of choice. Often people's preferences are unclear and ill-formed, and their choices will inevitably be influenced by default rules, framing effects and starting points. In these circumstances, a form of pa...

This paper presents a model of individual consumer choice behavior for separate choice occasions. Contrary to the popular notion that each choice is essentially independent of its predecessors, that very dependence is proposed as the key to variety seeking behavior. From the consumption history one can infer which valued attributes the subject has recently consumed and in what quantities. Compa...

This research reports results from an experiment on the effect of sunk costs and brand violations on consumer choice. Participants were randomly assigned to one of six hypothetical scenarios where sunk cost magnitude, consumer-brand relationship violation, and availability of product alternatives were experimentally manipulated. Consumer choice, consumer loyalty, and consumer-brand relationship...

This paper develops a theoretical model of optimal effort in consumer choice. The model extends previous consumer choice models in that the consumer not only chooses a product, but also decides how much effort to apply to a given choice problem. The model yields a unique optimal level of effort, which depends on the consumer’s cost of effort, the expected utility gain of a correct choice, and t...

Purpose: The study was done for the purpose of reviewing existing systematic literature on innovative marketing and how it is impacting behavior consumer. Also, this sheds light trends innovation in choice consumer their behavior. Methodology: Top peer reviewed published articles were conducted. A comprehensive strategy searching database from Google Scholar applied journal between 1960–2020 se...

Normative models of choice assert axiomatically that preferences are consistent, coherent, and determined only by relevant alternatives. In contrast to this classical economic perspective, behavioral models derived from research in psychology and consumer behavior assert that preferences are not guided by an internal, stable utility function but are constructed during the choice process. The cu...