Conjoint Analysis (CA) is a very popular class of methods for measuring consumer preferences, both in research and practice. However, since a couple of years, the Analytic Hierarchy Process (AHP) is being discussed in this field as well. Several empirical studies have shown the general potential of AHP, particularly in complex product evaluation tasks consisting of many attributes. But, in spit...

BACKGROUND Conjoint analysis involves the measurement of consumer preferences between choice alternatives. AIMS AND OBJECTIVES To investigate the use of conjoint analysis in facilitating and understanding choice of growth hormone injection devices. METHOD AND SUBJECTS 56 patients and their parents participated in an electronic, computer-based interview. The interview took a median time of 1...

BACKGROUND This study aimed to investigate the preferences of patients scheduled for carpal tunnel release using conjoint analysis and also introduce an example of how to apply a conjoint analysis to the medical field. The use of conjoint analysis in this study is new to the field of orthopedic surgery. METHODS A total of 97 patients scheduled for carpal tunnel release completed the survey. T...

Conjoint analysis has played an important role in helping make a number of operations management decisions including product and service design, supplier selection, and service operations capacity. Many recent advances in this area have raised questions about the most appropriate form of conjoint analysis for this research. We review recent developments in the literature and provide new evidenc...