As an important participant in Chinese market, SMEs are confronted with the tasks of keeping themselves competitive, which concern their survival and future growth. To help Chinese SMEs maintain and improve competitiveness, a theoretical framework is built up through organizing the existing theories and findings in studying SMEs in China. The framework investigates competitive strategy and busi...

This paper examines the relationship between firm size, competitive strategy and performance, for the long-lived small firm in Scotland. It uses structural modelling to test the hypothesis that small firms need to remain small if they are to be long-lived. In a threeequation simultaneous model, performance, size and the dimensions of the competitive strategy of the firm are jointly determined. ...

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. The main purpose of the current study is to investigate brand and product congruity and its effect on brand...

Firms choose their competitive strategies to achieve competitive advantage. With the help of a dynamic model we demonstrate that in platform industries, any market structure can be mapped into different types of competitive (dis-) advantage. Numerically simulating the model allows us to find the optimal competitive strategy for each competitive position of a firm within a given market structure...

We attempt to address the challenge of suggesting a useful bidding strategy to an agent in the an ad auction setting. We explore the possibility of using competitive safety strategies in that context; aC-competitive strategy guarantees a payoff which is no less than a factor of C of the payoff obtained in a best Nash equilibrium. We adopt the model of ad auctions suggested by Varian and provide...

Original scientific paper Firms realize that the selection of an appropriate competitive market strategy is essential to create value for customers and consequently to gain competitive advantage over their competitors. The review of relevant literature reveals that the competitive market strategy should be adopted with regard to both internal and external factors that impact on the firm’s perf...