CONTEXT Understanding the relationship between cigarette advertising and youth smoking is essential to develop effective interventions. Magazine advertising accounts for nearly half of all cigarette advertising expenditures. OBJECTIVE To investigate whether cigarette brands popular among adolescent smokers are more likely than adult brands to advertise in magazines with high adolescent reader...

Background: In 1998 the attorneys general of 46 states signed a Master Settlement Agreement with the four largest tobacco companies in the United States. The agreement prohibits tobacco advertising that targets people younger than 18 years of age. Methods: We analyzed the trends in expenditures for advertising for 15 specific brands of cigarettes and the exposure of young people to cigarette ad...

In their provocative and influential book The Distribution Trap, Thomas and Wilkinson (2010) contend that firms that develop differentiated products would be better served to avoid what the authors call mega-retailers or Megas: big-box retailers such as Target and Walmart and category killers such as Home Depot, Lowe’s and Best Buy. As an alternative, the authors recommend that firms either fin...

BACKGROUND In 1998, the attorneys general of 46 states signed a Master Settlement Agreement with the four largest tobacco companies in the United States. The agreement prohibits tobacco advertising that targets people younger than 18 years of age. METHODS We analyzed the trends in expenditures for advertising for 15 specific brands of cigarettes and the exposure of young people to cigarette a...

A good business idea very often remains unrealized due to financial, institutional or legislative barriers faced by the young people in developing countries, such as Republic of Serbia. Unfortunately, crisis created proclamation pandemic, which world is facing, deepened problems and further hampered entrepreneurial energy people. On other hand, difficult functioning a situation, pointed new pot...

Purpose The purpose of this study is to investigate the proportionality market brand (MB) foods versus supermarket own (OB) sold on promotion and compare their healthiness. Design/methodology/approach An existing dataset containing nutritional information about a variety ( n = 6,776) from 48 stores across 8 retail chains in Northern Ireland (NI) was reanalysed. Product healthiness measured usin...