Does collectivism influence an individual’s willingness to trust others? Conflicting empirical results from previous research and the role of in international marketing make this question important resolve. The authors investigate across cultures at individual level with four studies using multiple methods. Study 1 establishes correlational evidence between societal-level individual-level prope...

A growing group of psychologists recognizes that many collective mindsets and practices are functionally linked to natural habitats, which predominantly differ from north south. Notably, cultural collectivism, power distance aggression increase the South Pole toward Equator but decrease North Pole; conversely, creativity, gender equality life satisfaction Pole. None these orientations varies co...