Customer satisfaction is one of the key factors in modern marketing and customers’ behavior analysis. Banking industry is one of the numerous services in which the customer satisfaction has had an ever increasing importance in the corresponding research areas. The problem here is the complexity of dealing with customer satisfaction due to superabundant factors engaged in it. In this paper the a...

Brand love has been found to predict brand loyalty measures better than conventional attitude models that rely on the brand’s perceived quality. Hence, marketers are interested in factors that lead to brand love. This study investigates the influence of anthropomorphism on brand love in the context of defensive marketing. We identified five possible theoretical mechanisms through which anthropo...

Web 2.0 has changed the ways people communicate, collaborate, and express their opinions and sentiments. But despite social data on the Web being perfectly suitable for human consumption, they remain hardly accessible to machines. To bridge the cognitive and affective gap between word-level natural language data and the concept-level sentiments conveyed by them, we developed SenticNet 2, a publ...

We show how different approaches to developing marketing strategies depend on the type of environment a firm faces, where environments are distinguished in terms of their systems properties rather than their content. Particular emphasis is given to turbulent environments in which outcomes are not a priori predictable and are not traceable to individual firm actions and we show that, in these co...

this research is a field study research done in purpose of consideration of marketing status in small industries. the results help managers of small industries in decision making and researchers in their investigations to devise marketing solutions for small companies' issues. the simpson-taylor model was applied as the research model. it considers the status of marketing in small industri...

The field of wireless networks has been rapidly developed during the past decade due to the increasing popularity of the mobile devices. The great demand for mobility and connectivity makes wireless networking a field whose continuous technological development is very important as new challenges and issues are arising. Many scientists and researchers are currently engaged in developing new appr...

Acknowledgements: The authors appreciate the comments and suggestions from Tina Lowrey, the anonymous reviewer, and the participants of the 25 th Advertising and Consumer Psychology Conference. Video-cued thought protocols – A method for tracing cognitive processes at the point of purchase The store plays a crucial role in consumer decision making. Many purchases are decided management in retai...

The sense of smell, though rarely considered important in America, clearly delineates cultural boundaries; this is both demonstrated and promoted through marketing and advertising of consumer products. Historical analyses is invoked to explain why Americans have different tolerances for body odor than their European predecessors. Cultural perceptions of smell are assessed according to Maiy Doug...

the main objective of this descriptive research was to determinate the components related to an expansion of marketing of flowers and ornamental plants. the statistical population of the study consisted of all floriculturists (4920) in tehran, markazi, gilan, khozestan, and razavi-khorasan provinces as well as extension experts. a sample of 234 floriculturists was selected by use of “cluster pr...