نتایج جستجو برای: click through rate
تعداد نتایج: 2206483 فیلتر نتایج به سال:
As internet users query search engines, relevant advertisements accompany the search results. Advertisers bid for limited ad spots in a generalized-secondary auction employed by search engines. This paper uses publically-available data from Google to test strategies advertisers may use when deciding where and how much to bid for a keyword phrase. A predictive model of suggested bid price may pr...
Many applications in web usage mining, such as business intelligence and usage characterization, require effective and efficient techniques to discover the users with similar usage patterns and the web pages with correlate contents in the physical world. Clustering click streams can help to achieve the goal. Despite the high processing rate, the existing methods for clustering click streams ove...
Server transaction logs containing complete click-through data from a digital library of primarily image-based documents were analyzed to better understand user search session behavior. One month of data was analyzed using descriptive statistics and network analysis methods. The findings reveal iterative search behaviors centered on result views and evaluation and topical areas of focus for the...
Despite constant reminders, warnings on avoidance techniques, information security policies, and anti-virus software reminders, individuals still fall prey to malware attacks. This paper looks at the role that familiarity and trust play on the individual’s intention to click-through web based malware. Hypotheses are developed to suggest that click-through intention is influenced by trust and fa...
This paper describes the solution of National Taiwan University for track 2 of KDD Cup 2012. Track 2 of KDD Cup 2012 aims to predict the click-through rate of ads on Tencent proprietary search engine. We exploit classification, regression, ranking, and factorization models to utilize a variety of different signatures captured from the dataset. We then blend our individual models to boost the pe...
Online advertising is a booming industry and is developing into a major advertising outlet for millions of firms. In 2004, in United States alone, firms spent $9.6 billion on online advertising, a nearly 33% increase over the spending in 2003 [11]. Analysts project that by 2009, the online advertising budget will reach $22.3 billion [5]. Various factors contribute to the unprecedented growth of...
Targeting small molecules to diseased tissues as therapy or diagnosis is a significant challenge in drug delivery. Drug-eluting devices implanted during invasive surgery allow the controlled presentation of drugs at the disease site, but cannot be modified once the surgery is complete. We demonstrate that bioorthogonal click chemistry can be used to target circulating small molecules to hydroge...
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