BACKGROUND How youth perceive marketing messages in sports is poorly understood. We evaluated whether youth perceive that the imagery of a specific sports marketing advertisement contained smoking-related messages. METHODS Twenty grade 7 to 11 classes (397 students) from two high schools in Montréal, Canada were recruited to participate in a cluster randomised single-blind controlled trial. C...

the objective of the present study is to identify similarity and dissimilarity in the perception of the taxpayers regarding the returns and assessment aspects under vat in assam and to locate the issues of similarity and differences in the perception. the study is based on the primary data collected from the taxpayers of tinsukia town of assam by the means of questionnaire. it is found that the...

Marketing researchers have used models of consumer demand to forecast future sales; to describe and test theories of behavior; and to measure the response to marketing interventions. The basic framework typically starts from microfoundations of expected utility theory to obtain an econometric system that describes consumers' choices over available options, and to thus characterize product deman...

The process of marketing campaign optimization takes as input a set of offers, a set of customer segments and a set of communication channels, and determines the most profitable combinations by which offers should go to segments over channels, taking into account a set of constraints for the campaign. In this paper, we argue that the combination of data mining techniques with optimization model...

the purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. it is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to december 2015. besides, the paper ref...

INTRODUCTION Videos promoting electronic cigarettes (e-cigarettes) can be easily accessed on YouTube. Marketing claims present in YouTube videos may help shape the public's opinion of e-cigarettes. Thus, it is important to understand the most frequent marketing claims and video sources. METHODS The objectives of this study were to 1) identify marketing claims in YouTube videos that are common...

LAUFER, T.: So factors have an empirically testifi able eff ect on rating grade. Acta univ. agric. et silvic. Mendel. Brun., 2011, LIX, No. 2, pp. 177–182 The conclusions herein contain the summary of the results of an empirical survey in proof of the effects of so factors on corporate rating grade. In the eff ort, three diff erent so ware applications have been used. By means of the applicatio...

Wizard-of-Oz (WOZ) simulations are a popular means for investigating the properties of human-computer interaction. In this paper the findings from a WOZ experiment for evaluating different design options for a spoken dialogue system are presented. In addition to the documentation of the outcomes of this evaluation in terms of standard quantitative measures we also present findings from a more q...