Firms increasingly use consumers’ information to personalize their communication. Personalized advertisements, targeted based on users’ past behavior, offer users relevant product information that fits their preferences. In this study, we investigate the implications of explicit targeting, making the underlying targeting mechanism explicit to consumers, and ad message framing, in terms of utili...

BACKGROUND Federal and state public health agencies in the United States are increasingly using digital advertising and social media to promote messages from broader multimedia campaigns. However, little evidence exists on population-level campaign awareness and relative cost efficiencies of digital advertising in the context of a comprehensive public health education campaign. OBJECTIVE Our ...

background: this was a population-based study to examine whether the campaign for world aids day 2005 in iran was suc­cessful. methods: a random sample of the general population was asked whether they had seen the campaign and knew the mes­sage. they were also asked whether it was attractive; there was anything offensive, whether the campaign could raise aware­ness, and how they rated the campa...

This study aims to find an effective method of expressing a message in public service ads by investigating whether or not a message framing type affects the outcome. Specifically, the study looks into the effects of messaging on organ donation by identifying how the type of message framing (positive vs. negative) and appeal type (rational vs. emotional) affect the attitude and behavioural inten...

Given the persistence of public doubts about the integrity of ballot secrecy, which depress turnout, two prior experiments have shown precise evidence that both official governmental and unofficial mobilization campaigns providing assurances about ballot secrecy increase turnout among recently registered nonvoters. To assess whether these findings replicate in other political settings, we descr...

EXECUTIVE SUMMARY 1. Traditionally the development of advertising messages has been based on " creative independence " , sometimes catalysed by inductively generated empirical data. Due to the recent intensified focus on advertising effectiveness, this state of affair is now beginning to change. 2. Implementing theoretically valid and comprehensible guidelines for message development potentiall...

Amid the outbreak of Covid-19 virus, there are still many people who do not comply with health protocols, so this condition has prompted Indonesian government through Ministry Health to create a #changeusirwabah campaign risk communication approach. This study aims determine what and extent factors in can change people's behavior live healthy life based on Belief Model TRA (Theory Reasoned Acti...

BACKGROUND To achieve a measles free world, effective communication must be part of all elimination plans. The choice of communication approaches must be evidence based, locally appropriate, interactive and community owned. In this article, we document the innovative approach of using house visits supported by a web-enabled mobile phone application to create a real-time platform for adaptive ma...

BACKGROUND Unsafe injection practices play a major role in elevated rates of morbidity and mortality among people who inject drugs (IDU). There is growing interest in the direct involvement of IDU in interventions that seek to address unsafe injecting. This study describes a drug user-led safer injecting education campaign, and explores facilitators' experiences delivering educational workshops...

Online social networks (OSNs) are extremely popular among Internet users. Unfortunately, in the wrong hands, they are also effective tools for executing spam campaigns. In this paper, we present an online spam filtering system that can be deployed as a component of the OSN platform to inspect messages generated by users in real-time. We propose to reconstruct spam messages into campaigns for cl...