Emergence of information technologies has transformed the way business marketing is done and how business enterprises are managing the resources and information. Trend of globalization has induced the fierce competitiveness among business enterprises within domestic and international markets. The major quest for the technologies is not limited to strategic value of an organization but also empo...

The relevance of the chosen direction research is due to need develop modern marketing management technologies for adaptation, survival and further development hotel restaurant industry, taking into account fact that current situation characterized by a socio-economic crisis, has been aggravated consequences COVID-19 coronavirus pandemic, which together led new challenges in industry. product p...

despite several authors having studied the strategic approach to environmental orientation and,considering that environmental proactivity is emerging in business strategy, it still remains unclear which realactions influence a firm’s environmental orientation. an empirical analysis of a sample of 126 spanish companies shows that firms’ actions are explained as training, information and divulgat...

despite several authors having studied the strategic approach to environmental orientation and,considering that environmental proactivity is emerging in business strategy, it still remains unclear which realactions influence a firm’s environmental orientation. an empirical analysis of a sample of 126 spanish companies shows that firms’ actions are explained as training, information and divulgat...