background: owing to the growing importance of medicines in treatment of diseases, as well as their role as alternatives for expensive and often unsafe procedures; economic examination of factors associated with their demand is necessary. hence, this study aimed at exploring factors affecting the demand of specialty medicines.   methods: in this descriptive-analytic study, data was collected fr...

background: hot flashes are the most common symptoms experienced by women around the time of menopause. many women are interested in herbal medicines because of fear of side effects of hormone therapy. objective: the aim of this systematic review was to assess the effectiveness of iranian herbal medicines in alleviating hot flashes. materials and methods: medline (1966 to january 2015), scopus ...

BACKGROUND Drug shortages are a global problem. While extensively studied in the United States, numbers about drug shortages in European countries are scarce. This study aims to collect and present data about drug shortages in European countries. METHODS A reporting template for the collection of data about drug shortages was designed based on a literature search. Countries offering a reporti...

Too many GPs are influenced by the pharmaceutical industry, which spends £850m (€1130m; $1670m) every year on marketing its products in primary care, says a report from the Public Accounts Committee, the government's spending watchdog. And the NHS spends at least £200m more than it should on medicines because GPs do not heed official guidelines and continue to prescribe branded medicines rather...

one of the most important duties of government in public health sector is to provide secured sources for medicines supply. there are some regulations for domestic pharmaceutical industry. in addition, there is a discipline for importing medicine to be ensured about their claimed characteristics. in medicines registration process, moh (fdo in iran) assess ‘safety’, ‘quality’ and ‘efficacy’ of me...

OBJECTIVE This study finds out drug usage trends in Stage I Hypertensive Patients without any compelling indications in Karachi, deviations of current practices from evidence based antihypertensive therapeutic guidelines and looks for cost minimization opportunities. METHODS In the present study conducted during June 2012 to August 2012, two sets were used. Randomized stratified independent s...

We conducted randomized clinical trials to examine the impact of direct-to-consumer advertisements on the efficacy of a branded drug. We compared the objectively measured, physiological effect of Claritin (Merck & Co.), a leading antihistamine medication, across subjects randomized to watch a movie spliced with advertisements for Claritin or advertisements for Zyrtec (McNeil), a competitor anti...

We present in this paper a multicultural approach to social media marketing analytics, applied in two Facebook brand pages: French (individualistic culture, the country home of the brand) versus Saudi Arabian (collectivistic culture, one of its country hosts), which are published by an international beauty & cosmetics firm. Using social network analysis and content analysis, we identify the mos...