This study aims to analyze about determinant factors the company's reputation such as social responsibility, customer satisfaction, loyalty and brand image on reputation. uses primary data obtained by distributing respondents with google form. The population in this are consumers of fast food restaurants DKI Jakarta. sample used is from through a questionnaire many 260 respondents. sampling tec...

The purpose of this paper is to review the effectiveness Corporate Social Responsibility (CSR) and its relationship with customer satisfaction (CS), corporate image (CI), loyalty (CL), market value performance (MVP). plays a significant role in enhancing reputation image. study adopted secondary data, basically from previous related studies, books, reports. concluded that CSR would serve as str...

For most consumers, Corporate Social Responsibility is a credence attribute of products, which can be signaled either through a label certified by a third party, or via unsubstantiated claims used as part of a brand-building strategy. These claims may, in theory, be regulated by reputation mechanisms and the awareness of NGOs and activists. We use an experimental posted-offer market with seller...

this paper aims to consider the relationship between social capital and social responsibility in islamic azad university – firouzkouh branch. the population of research all faculty members, managers and experts employed in islamic azad university - firouzkouh branch. the sample sizeincludes 157 peopledetermined by jeris-morgan formula using the stratified random sampling method. firstly, a ques...

Brand communities and social media often overlap. Social media is an ideal environment for building brand communities. However, there is limited research about the benefits and consequences of brand communities established on social media platforms. This study addresses this issue by developing a model depicting how consumers’ relationship with the elements of a brand community based on social ...

This paper studies the expansion of an online brand towards an offline product category through brand extensions and alliances. Specifically, it analyses the effects on the online brand image as a consequence of this expansion, and it analyses them under different conditions of image and fit. An empirical study was conducted to 407 undergraduates in a Spanish University, and data are analyzed t...

This study highlights the importance of brand image for fan loyalty in team sport. A parsimonious 4-factor, 20-indicator structure effectively represents brand image. In contrast to Keller’s proposed model, relationships between the brand image’s components were discovered. Thus, in line with means-end theory, a brand-image model should incorporate causalities among brand attributes, benefits, ...

This research aims to examine the effect of mobile phone users’ perception corporate social responsibility (CSR) on brand loyalty (BL) through image (BI) and trust (BT). The questionnaire prepared determine this was applied Trakya University Havsa Vocational College students. data obtained from 217 questionnaires were analyzed with AMOS Structural Equation Test by using SPSS 23 package program,...

The social responsibility of brands and consumers within brand communities is a new phenomenon that can have important implications for brands, communities, consumers. However, previous research on the relationship between community (BCSR) brands/communities still in its infancy effects BCSR are unclear. Based theories responsibility, collective self-esteem, altruism, relationship, this study e...

Purpose The lovemarks theory (love and respect) is fairly new to the marketing literature now gaining much attention among scholars. study examined how brand love respect moderate relationship between corporate social responsibility (CSR), trust (TRUS), satisfaction (SAT) loyalty (LOY) bank customers in an emerging/and or a developing country's context. Design/methodology/approach A quantitativ...