Consumers will judge the quality of a product by experience. A positive experience result in assessment brand that has been used. Companies must maintain consumer through brands. The using produce opinions, attitudes, and aspects behavior. good make consumers loyal to brand; it can impact company’s sustainability. This study aims determine quality, customer value, on loyalty image. sampling met...

Penelitian ini bertujuan untuk menguji pengaruh brand image terhadap keputusan pembelian. Metode yang di gunakan dalam penelitian dengan kuisioner. Sampel dari adalah pengguna produk sepatu Converse kawasan Bandar Lampung berjumlah 30 responden . Uji statistic dilakukan menggunakan <em>Structural Equation Modelling</em> berbasis PLS. validitas nilai factor loading, sedangkan uji rea...

The study presents, discusses and analyses the brand image role of emotions. text consists two parts: neuroscience marketing-psychological. section presents emotions from a medical perspective. Emotions are expressed by visceral motor changes. A special review is based on Damasio’s theory analysed in context neuromarketing. In marketing-psychological part, roles consumer behaviour discussed. It...

Interruption-based advertising has gained prominence in the online channel. Yet, little attention has been paid to deriving design principles and conceptualizations for online interruption-based advertising. This paper examines three novel design factors related to this phenomenon, namely, exposure timing, advertising intent and brand image. Exposure timing pertains to the time by which the ad ...

During the pandemic, government regulates restrictions on activities in public places or facilities. Including buying daily necessities. As a result of this restriction, people make purchases online to buy all household needs as an anticipation and inventory measure. This study aims determine effect brand image awareness purchasing decisions consumers who shop using Lazada marketplace. The meth...