commercial banks and financial institutions are recognizing that they can no longer look at a customer from a specific product but must encompass the entire customer relationship to fully understand a client‘s profitability. from a strategic standpoint, customer relationship management (crm) mobilizes resources around customer relationships rather than product groups and fosters activities that...

This research was conducted on Martabak Hokky SME customers in Tondano city, with the aim of knowing how level influence Customer Bonding to Loyalty, and Satisfaction especially SMEs we studied, addition that, this will also look at joint Loyalty from studied. Quantitative method multiple regression analysis is that choice be used study, by taking a sample 1 10 people. The findings test obtaine...

This study investigates the factors affecting the brand loyalty of the customers of Auto-mobile industry in region of Pakistan with the use of ECSI model. A well-organized structured questionnaire was distributed among the customers of Auto-mobile industry. The questionnaire was based on 5 Point likert-type scale. Results show that the customer expectations have a direct positive impact on perc...

Retail brands (RBs) have become a strategic feature of the retail industry. Their role in building consumer loyalty is usually taken for granted and yet has not been completely identified. The purpose of this paper is to understand how retailers manage customer knowledge relationship management through an integrated framework of CRM and Knowledge management for retail brands and their role in b...

Internationalization of firms is a widely studied business phenomenon, which, after several decades of study, still persists as an important interest among International Business scholars. This master’s thesis examines the internationalization process of a company, which offers an internet-based fashion trading platform for private consumers, and can, thus, be defined as a customer-to-customer ...

Increasing significance of the online consumer-to-consumer (C-2-C) auction market has amplified the need for buyers and sellers to engage in transactions with anonymous counterparts. The sequence of paying first and then taking delivery, introduces a great amount of risk for potential buyers. In order to mitigate this risk, online auction markets (OAMs) are employing an assortment of governance...