This paper studies how subjectivity in capitalist culture can be characterized. Building on Lacan's later seminars XVI, XVII, XVIII, and XIX, the author first outlines Lacan's general discourse theory, which includes four characteristic discourses: the discourse of the master, the discourse of the university, the discourse of the hysteric and the discourse of the analyst. Next, the author explo...

This paper discusses the dynamic cultural economy of British drum and bass (D&B) music, which emerged out of Britain’s rave culture in the early 1990s. We suggest that D&B offers insight into more general issues regarding the relation between alternative cultural economies and capitalism. We examine relations between D&B and the mainstream capitalist economy and argue that D&B calls attention t...

In our media-saturated society popular culture assumes a quasi-religious function, offering mythic narratives and associated mediated rituals that provide audiences with equipment for living. The United States has developed its own distinctive mythos, termed the American monomyth , which celebrates restoration perpetuation of social order through heroic means. This optimistic narrative formula ...

The purpose of the article is to show that culture a society expressed in language general and political communication particular. Therefore, it possible study discourse identify cultural symbols, archetypes values dominate given society. Using examples American, French Armenian discourse, we intend all three cases are dealing with different meanings values. During study, comparative method con...

Over the past decade, urban residents have experienced a consumer revolution at multiple levels. In terms of material standard of living, sustained economic growth has dramatically increased spending on discretionary consumer purchases and urbanites have enthusiastically consumed globally branded foodstuffs, pop-music videos and fashion. At the same time, however, income distribution has become...