The rural markets in India have grown size, range and sophistication in recent times. Under the changing Socioeconomic scenario, the rural markets have great potentialities in India and offer bright prospects and attraction to the companies. Rural marketing is confused with agricultural marketing particular emphasis is placed on the impact of the four A’s principles on the rural economy and its...

the aim of this paper is to review the presented researches in marketing management in recent years. there is a vital need for a research to show trends and gaps of academic researches among iranian universities. to answer this need, a comprehensive framework that covers marketing management is developed and is validated by experts. secondly, 340 accepted papers which are passed 2 peer reviewpr...

The article describes the experimentation of Change Initiatives, an Indian NGO of sub-regional scope, with the application of ICT in agricultural information management under the EUsponsored TeleSupport Project at Nadia district of West Bengal, India. During the piloting phase, an innovative mechanism of information management was experimented for facilitating a twoway interaction between exper...

Garlic is one of the export crops which has a global reputation in terms of taste and quality. Zanjan province produces 23 percent of total garlic crop of Iran and is one the hubs of garlic production in the country. Effective factors on marketing of garlic is not well studied in this province. Therefore, the main purpose of this study is analysis of factors affecting marketing of garlic in zan...

Institutional innovations are increasingly seen as key to achieving not only agricultural growth, by overcoming market failures, but also to ensure that poor smallholders also benefit from this process. This paper analyses institutional arrangements for vegetable marketing in East Africa from a transaction cost perspective. Marketing of vegetables is still dominated by spot markets with some, b...

iranian pistachio is one of the strategic crops within most agricultural commodities having the highest income from exports for the country and a significant share of the country's non-oil exports but the marketing and packaging technologies for this crop are at a low level in comparison with competing countries like usa. in recent years the rate of production and its exports have decreased dra...

INTROD:.!~TION This is a short co-paper to supplement the statement prepared and distributed by Dr. Lorenzl. He has done an excellent job of summarizing the dynamic role of market system organization in the development process and has identified a relevant set of deficiencies or problems that are generally present in most developing countries. His observations regardi~g the relative lack of tec...

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After introductory remarks on the definition of marketing, the evolution of library and information services (LIS) marketing is explained. The authors then describe how marketing was applied to LIS over the years. Marketing is also related to other concepts used in the management of LIS. Finally the role of professional associations in diffusing marketing theory is portrayed and the importance ...

Agriculture and its development is the foundation of development in Iran as a developing country. So, it can be regarded as the foundation for economical and social development.The capabilities of agriculture sector are limited and its efficiency is trivial because of neglecting agricultural development and keeping its support just as a slogan. The transformation of agriculture to a developed, ...