Modeling what makes an advertisement persuasive, i.e., eliciting the desired response from consumer, is critical to study of propaganda, social psychology, and marketing. Despite its importance, computational modeling persuasion in computer vision still infancy, primarily due lack benchmark datasets that can provide persuasion-strategy labels associated with ads. Motivated by literature psychol...

The article aims to find the type of language style and meanings implied in advertisement. data were taken from advertisements Now! Bali magazine was published May 2018 June 2018. They analyzed using descriptive qualitative method theory (Wells, 2009) meaning (Keraf, 2006). result show that there are seven types applied them including similes, personification, metonymy, alliteration, assonance,...

INTRODUCTION The level of physical activity among children is a growing concern. Evidence shows that many children aged 9 to 13 years (tweens) do not participate in any organized physical activity during their nonschool hours, and some do not engage in any free-time physical activity. Physical inactivity is associated with a host of chronic diseases such as diabetes and cardiovascular disease. ...

Teenage is the most vital and delicate stage of human life. During teenage youngsters try to follow new fashion, culture and style which is being presented in different programs and advertisements on television. They have strong urge and inclination to adopt something new and extra ordinary different from their surroundings. In Pakistan, there are about 43.40% are the adolescents of the age bet...

Studies have shown that increased exposure to cigarette advertising increases adolescents' risk of smoking and moreover, that gender may play an important role in moderating how cigarette advertisements are viewed and processed. However, information about the particular features of cigarette advertising that interact with gender to promote smoking among adolescents is scarce. The purpose of thi...

INTRODUCTION Studies have found that smoking-related cues elicit smoking urges in addicted smokers. This work presents the first cue-reactivity study in the context of antismoking advertisements. METHODS Using a two (no cue vs. smoking cue) by two (high vs. low argument strength) mixed design, we tested the hypothesis that smoking cues presented in antismoking advertisements elicit smoking ur...

Commercial advertising on television is a billion-pound industry which brings in a large percentage of the revenue for advertisement-based broadcasters (ADASSOC 2007). In order to maximize income, the broadcasters must ensure that they utilize the time devoted to advertisements in the most profitable manner possible. Commercial systems currently used by television companies to schedule advertis...