background: today, electronic mass media such as television (tv), influence behavioral patterns of their audiences. this study aimed to evaluate what messages on food advertisements related to oral health were transmitted (appeals) and how they were transferred (performance methods & artistic techniques) in islamic republic of iran broadcasting (irib). methods: in this cross sectional study, br...

*Correspondence: Corinna E. Dreher, Institute of Zoology, University of Veterinary Medicine Hannover, Foundation, Bünteweg 17, Hannover 30559, Germany e-mail: [email protected] Sexual signals indicate species identity and mate quality, and their importance for mate attraction is largely recognized. Recently, research in animal communication has started to integrate multiple signal modalit...