Instantaneous changes in the global socio-economic scenario due to rapid uncertainties and emerging technologies have framed a cutthroat competition between market players across industries. This colossal change business structures has altered consumer demands driven focus search for unique marketing tactics attract, bring-in, retain larger customer pool through various promotional tools. The i...

Consumer behaviour and its extensive knowledge has been a backbone of the marketing strategy every firm, comprehensive inclusive study all aspects become authoritative for success an organisation. The main purpose this paper is to identify rural shopper’s behavior in Himachal Pradesh, India. Quantitative approach was applied Self-administered questionnaire used collect data from 550 shoppers. C...

in this paper, we investigate a decision support system (dss) for the resolution of real-life vehicle routing and scheduling problem (vrsp). scheduling the deliveries from a regional distribution centre (rdc) to large stores of a major fmcg retailer includes every possible vehicle routing complexity. usual constraints that are seen are: size of the vehicle and the length of the driving day, loa...

«درخت بخشنده» کتابی تصویری از سیلورستاین، نویسندۀ آمریکایی داستان‌های کودک، است. این کتاب به بسیاری زبان‌ها ترجمه شده و مورد خوانش تفاسیر متعددی نیز قرار گرفته با توجه کثرت ترجمه‌های فارسی خوانش‌های گوناگون مفسرانِ آن، اثر مذکور برای موضوع ترجمه‌شناسیِ مقاله اختیار پژوهش پیش‌ِرو روش تحلیلی‌ـ توصیفی در پی پاسخ چگونگی برهم‌کنش سازه‌های غیرکلامی (تصاویر، ریزنقش‌ها، صفحه‌بندی، تایپوگرافی رنگ فونت) پیر...