This paper surveys the underlying theory and practice in the use of options in support of emerging business-to-business (B2B) markets. Such options, on both capacity and output, play an important role in integrating longand short-term contracting between multiple buyers and sellers in such markets. This trend is especially important in capital-intensive industries, where improvements in fine tu...

For the health care industry, the adoption and implementation of business-to-business (B2B) electronic commerce (e-commerce) systems can lead to many benefits, such as an increased accessibility to providers, reduction in supply chain and inventory costs, and reduced medical errors. However, despite high expectations for realizing the benefits of B2B e-commerce in health care, its adoption rema...

The emergence of B2B spot markets has greatly facilitated spot trading and impacted supply chain structures as well as the way commercial transactions take place between firms in many industries. While providing new opportunities, the B2B spot market also exposes participants to a price risk. This new business landscape raises some important questions on how the supplier and manufacturer should...

While the tools of social media are ubiquitous in contemporary consumer marketing, there is little evidence about the extent to which they have been adopted by business-to-business marketers. Although experts argue that B2B firms can and should use platforms such as FaceBook and YouTube, almost all of the popular examples used in mainstream seminars, conferences and the practitioner press are o...

Small business plays an important role in Western Australian economy. Given the remoteness of Western Australia, electronic commerce technology, such as B2B Trading exchanges, presents unique opportunities to small businesses in Western Australia. This study thus explores the adoption behaviour of these small businesses in relation to B2B Trading exchanges. Drawing on established theories, rela...

Business-to-business (B2B) e-commerce has become an important initiative among firms in the last few years. The factors affecting IT adoption decisions have been well-documented but few of the studies investigate how or whether culture plays a role in IT decisions. Using exploratory methods we examine whether the factors previously identified by researchers influence B2B e-commerce adoption in ...

Existing research on B2B iMarketplaces (and intermediaries operating them) focuses primarily on viewing US iMarketplace web sites or conducting case studies. This paper extends this work by presenting survey findings of the total identifiable population of Australian B2B iMarketplace intermediaries to describe the iMarketplace characteristics and to determine if the findings provide more genera...

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