The main objectives of this research are to study the factors that influence Electronic Word-Of-Mouth (E-Wom) and consumer decisions formulate Word-of-Mouth model travel on beach. Deli Serdang Mirror. This uses descriptive analysis, both qualitative quantitative. Data analysis with statistics used is Structural Equation Modeling (Structural Modeling). Based discussion, it concluded there a sign...

Purpose Even though there is a noticeable market value in the mobile gaming apps industry, has been limited research examining experiential of gamers with respect to in-game ads apps. This study fills void literature by factors associated “experiential through apps” as well investigating its antecedents (cognitive and affective involvement) consequences (positive word mouth intention continue p...

Celebrity endorsers and electronic word of mouth are essential factors in creating trust consumer purchase decisions for Lazada. Therefore, this study aims to determine whether celebrity word-of-mouth marketing can influence a consumer's decision directly or through trust. The type data used is quantitative data. sampling technique was nonprobability with the purposive method. Thus sample 102 L...

To understand the generation of WOM motivation, this research studies the relationship between three innate psychological needs (e.g. autonomy, competence, and relatedness) and word-of-mouth motivation based on Self-Determination Theory. How the expertise of the sender, the relationship strength between the sender and the receiver affect the motivation of word-of-mouth through these three psych...

Electronic word-of-mouth systems (EWOMS) facilitate electronic commerce tremendously. Although adequate consumption information supply is critical for these systems and to some extent for electronic commerce to succeed, there is a lack of investigations on information provision as current studies related to EWOMS mainly concentrate on the consequences of the deployment of the systems. We do not...