The likelihood of electronic word-of-mouth (e-WOM) adoption is useful for academics and practitioners to understand the persuasion. To address this issue, the attitude-intention link was often assumed in information systems (IS) literature without further examinations in the persuasion contexts. This study develops a theoretical model, grounded in the elaboration likelihood model (ELM), to asse...

Given the new realities of the digital age, information goods providers like print newspapers are experimenting with different pricing models for their online content. However, it is not clear how information pricing strategy may influence word of mouth (WOM) via social media that has emerged as a dominant channel for raising awareness about a newspaper’s articles and acquiring new visitors to ...

Word-of-Mouth (WOM) has been recognized as one of the most influential resources of information transmission especially for the experience goods. It has been shown that a higher volume of WOM has a positive effect on increasing the demand for a certain product. In addition to the WOM-sales interdependence, there is also dependence between sales and inventory. It is a well-studied concept that s...

Shopee as a shopping platform with the most traffic in Indonesia has various features that can increase transactions due to impact of changes consumer patterns including E-WOM and testimonials containing after-purchase reviews flashale. Therefore, purpose this study is analyze: effect on SMI, flashale impulse buying, flashsale SMI Testimonial Flashsale buying through platform. This uses quantit...

Student satisfaction is a key strategic variable in maintaining a competitive position in the international education market by Australian universities. The universities are facing the challenge of rising student expectations of quality, service and value for money, and the need to increase the satisfaction level of their students to retain and improve international student numbers. This proces...

Word of mouth (WOM) has always been one of the most credible and influential sources of information for a consumer. With the advent of the Internet, new mediums of communication, such as blogs and social networking sites, have opened up, allowing more consumers to gather WOM information more easily than ever before. In this study, I examine the usefulness of online WOM, particularly from blogs ...

In the Internet environment, electronic word-of mouth plays an important role in affecting consumers’ attitude toward product and service. However, there exists a widespread situation that consumers may receive two-sidedness e-WOM (An e-WOM has both positive and negative message about the same object), and past research has shown that gender differences and situational involvement affect consum...

Interpersonal influence and word-of-mouth (WOM) are ranked the most important information source when a consumer is making a purchase decision. This influence may be especially important in the hospitality and tourism industry, whose intangible products are difficult to evaluate prior to their consumption. When WOM becomes digital, the largescale, anonymous, ephemeral nature of the Internet ind...

Aims: The purpose of this study was to analyze the factors that influence SMMA such as Entertainment, Interactivity, Trendy, Customization, and E-WoM on Relationship Equity Customer Loyalty @somethincofficial Instagram account.
 Study Design: This employs a quantitative approach.
 Place Duration Study: conducted in Indonesia between January February 2023.
 Methodology: methodolog...