Customer equity, which is one of the key factors in modern marketing, has been recognized as an influential factor customer loyalty and their behavioral intention. To better understand manage customers' or users' intentions, it necessary to find out effect equity on them. includes three main drivers value brand relationship equity. The present research also seeks investigate continuance use int...

brand extension has become a famous strategy for many companies since many years ago. its success depends on acceptance and evaluation of consumers about brand extension. in this study, according to the crucial role of the brand, we analyze the role of brand equity on evaluating consumers’ attitude towards brand extension of barez tire in the city of kerman. the population in this study is the ...

<p><em>Terdapat banyak faktor-faktor yang dapat mempengaruhi tingkat ketertarikan masyarakan untuk mengunjungi situs </em><em>e-commerce </em><em>salah satu-nya adalah melalui </em><em>Brand Ambassador</em><em>. Penelitian dilakukan dalam pembahasan ini bertujuan mengetahui dan menganalisis apakah terdapat pengaruh antara Ambassador &l...

This research examines the effects of marketing strategies, which are adopted by firms, from a consumer-based viewpoint, and provides a practical brand management discussion as reference for TV shopping retailers. A questionnaire survey is conducted to verify the determinant effects of firms’ marketing strategy (low pricing/relational ads/emotional ads/sales of international brands) and channel...

This study aims to determine and analyze the Mediating Role of Brand Image Between Electronic Word Of Mouth (E-Wom) Consumer Purchase Interest Cosmetic Products at Tokopedia. research is a quantitative with sampling method, namely Nonprobability method. The sample used 100 who have made purchase cosmetics results showed that e-wom had positive significant effect on buying interest. brand image ...

Social Media platform continually assisting industry as a media promoter for its customer. This study aims to determine how the influence of electronic word mouth on TikTok purchase intention Somethinc skincare products through brand image. uses quantitative approach with data collected using survey method. The research instrument used questionnaire distributed via google form. number samples i...

Purpose: This research aims to examine the impact of consumer purchase intention and halal brand equity from a perspective, namely image, perceived quality, satisfaction, trust, loyalty.
 Method: employs an online questionnaire collect data 210 respondents aged 17 above who have experience consuming halal-labeled instant noodles in Indonesia. Based on objective, it falls under basic resear...