The present study examined the impact of socially based descriptive norms on willingness to drink alcohol, drinker prototype favorability, affective alcohol attitudes, and perceived vulnerability for alcohol-related consequences within the Prototype Willingness model. Descriptive norms were manipulated by having 189 young adolescents view experimenter-created profile pages from the social netwo...

The risk of malaria transmission worldwide is expected to increase with climate change. In order to estimate the welfare implications, we analyse the factors that explain willingness to pay to avoid malaria morbidity using a meta-analysis. We compare multiple regression models via a cross-validation exercise to assess best fit, the first in the meta-analysis literature to do so. Weighted random...

We present the results of a study designed to measure the impact of interruptive advertising on consumers' willingness to pay for products bearing the advertiser's brand. Subjects participating in a controlled experiment were exposed to ads that diverted their attention from a computer game they were testing. We measured subjects' willingness to pay for a good associated with the advertised bra...

Lack of motivation, or apathy, is a clinically significant feature among dementia patients. The current study aimed to assess the effectiveness of a brief emotional shaping intervention developed to reduce apathy and increase willingness-to-do in Alzheimer's Dementia patients. To this end, 26 Alzheimer patients diagnosed with apathy according to the Apathy Evaluation Scale (AES, Marin et al.,19...

We examined the effects of manipulated arousal on willingness to taste moderately novel and extremely novel foods in children ranging from 7 to 12 years of age. Children were assigned at random to one of three arousal conditions (low, moderate, and high). Twice during the 30-min manipulation period, the children rated their willingness to taste the foods, with the understanding that these ratin...

The present study suggests that national culture will influence consumer attitude and behavior; however, research documenting differences in consumer culture in Taiwan and China is lacking. This study analyzes the hotel industry of Taiwan and China and explores the relationships between environmental attitudes, environmental responsive behavior and the willingness to stay at environmentally fri...

Stated preference methods using surveys to elicit willingness to pay have been shown to suffer from hypothetical bias and scope/scale bias. Hypothetical bias usually means that willingness to pay is exaggerated in the hypothetical scenario and scope/scale bias means that there is an insensitivity in willingness to pay with regard to the amount of goods or the size of a good being valued. Experi...

recently, natural resources economists have turned to valuation and appraisal of the contribution of natural resources to human’s welfare and they have made striking progress in valuing the environmental and ecological services of eco-systems. the present study investigated people’s willingness to pay (wtp) for participation in preservation and reclamation of abuzeidabad desert area through con...

Current climate variability is already imposing significant challenge to Ethiopia. Therefore, farmers have faced income variability in almost every production season. Problems associated with dependence on rain fed agriculture are common in Ethiopia. Smallholder farmers’ vulnerability from such income variability is also common. Over the years, a range of risk management strategies have been us...

A mathematical programming approach is developed for deriving estimates of the willingness-to-pay of water customers for improvements in water supply reliability. Reliability is represented as a probability distribution of different shortage levels, allowing the valuation of different profiles of water supply reliability. The approach is examined analytically and a two-stage linear programming ...