In this article we discuss discourses of white mobility in reality television, a genre whose problematic post-racial and neoliberal have long been exposed. Moving beyond the widely researched Anglophone media landscapes, interrogate discursive construction mobilities Swedish romance show Bonde Söker Fru – Jorden Runt (TV4, 2019–2020) [Farmer Seeks Wife Around World] where North-to-South migrant...