Background: Neuromarketing ethical issues are debatable from two perspectives:  First, the effect that ethics has on consumer behavior through sensory, emotional, and emotional foundations of neuromarketing. Second, there are challenges in using neuromarketing and the need to codify ethical standards. The purpose of this study was to present a model of ethical dimensions of neuromarketing to at...

Research has shown visual dominance effects by participants‟ inclination to focus on visual information when presented with compounded visual and auditory stimuli. A recent study has found auditory dominance through a passive oddball detection task. As this task did not require an explicit response, the first aim of this study was to require a response from the participant. Using a single-respo...

It has been reported that non-articulatory visual cues to prosody tend to align with auditory cues, emphasizing auditory events that are in close alignment (visual alignment hypothesis). We investigated the temporal relationship between visual and auditory prosodic cues in a large corpus of utterances to determine the extent to which non-articulatory visual prosodic cues align with auditory one...

Recent studies in humans and monkeys have reported that acoustic stimulation influences visual responses in the primary visual cortex (V1). Such influences can be generated in V1, either by direct auditory projections or by feedback projections from extrastriate cortices. To test these hypotheses, cortical activities were recorded using optical imaging at a high spatiotemporal resolution from m...

Attending to a visual or auditory stimulus often requires irrelevant information to be filtered out, both within the modality attended and in other modalities. For example, attentively listening to a phone conversation can diminish our ability to detect visual events. We used functional magnetic resonance imaging (fMRI) to examine brain responses to visual and auditory stimuli while subjects at...

The visual motion aftereffect is a visual illusion in which exposure to continuous motion in one direction leads to a subsequent illusion of visual motion in the opposite direction. Previous findings have been mixed with regard to whether this visual illusion can be induced cross-modally by auditory stimuli. Based on research on multisensory perception demonstrating the profound influence audit...

Speech perception for both hearing and deaf people involves an integrative process between auditory and lip-reading information. In order to disambiguate information from lips, manual cues from Cued Speech may be added. Cued Speech (CS) is a system of manual aids developed to help deaf people to clearly and completely understand speech visually (Cornett, 1967). Within this system, both labial a...

D epending on the circumstances, multisensory stimulation may be either a blessing or a curse. Hearing-impaired persons in general, and cochlear implant users in particular, derive considerable benefit from the visual cues of the speaker's face and body in face-to-face speech communication. On the other hand, the faithful basketball fan, intently following the L.A. Lakers–Orlando Magic finals g...