Abstract Furan‐2,5‐dimethylcarboxylate (FDMC), along with ethylene glycol (EG), is the key monomer to produce (poly‐(ethylene‐furanoate) (PEF). Noble metal‐based catalysts can convert hydroxymethyl furfural (HMF) FDMC in methanol through liquid phase catalytic oxidative esterification. In this work, performance of Au, Pd and AuPd NPs supported on nanosized nickel oxide (nNiO) have been evaluate...