This study investigated how brands’ sustainability-related marketing messages impact consumers’ word of mouth and brand loyalty within the jewelry industry, using a Brazilian context. It also mediating roles sustainability awareness consequences, ascribed responsibility sustainability, personal norms, in relationships norm activation model. Implementing an experimental design, data were collect...

The financial exchange industry has undergone profound changes in the past 20 years. On the technological front, advances in telecommunications and computer power have changed the economics of the business entirely by offering new ways to make markets, greater speed of dissemination of financial information, greater access to exchanges from anywhere in the world, new interfaces allowing traders...

After exchanges and alternative trading venues have introduced electronic execution mechanisms worldwide, the focus of the securities trading industry shifted to the use of fully electronic trading engines by banks, brokers and their institutional customers. These Algorithmic Trading engines enable order submissions without human intervention based on quantitative models applying historical and...

CONTEXT The IOM released an expert committee report in 2005 that assessed the nature, extent, and influence of food and beverage marketing practices on the diets and health of American children and adolescents. The report concluded that prevailing marketing practices did not support a healthful diet and offered recommendations for diverse stakeholders to promote a healthful diet. The investigat...

The art organisation today utilise marketing concepts and practices. Much of what is actually practiced is at best an inefficient form of marketing, and at worst an inappropriate way of securing visitor numbers, making profit from merchandising and encouraging repeat visits. The art organisation exhibits similar characteristics to the small and medium sized enterprise (SME). Contemporary resear...