نتایج جستجو برای: tourism destination brand image
تعداد نتایج: 472228 فیلتر نتایج به سال:
In academia as well in the industry there is currently an increasing interest in the concept of smart tourism destination. Specifically, it has been widely underlined the relevant role that ICTs, Internet of Things and Cloud Computing exert in providing instruments and platforms that can facilitate the dissemination of information and knowledge among stakeholders, thus enhancing innovation and ...
BACKGROUND In this edge, medical tourism is not a new idea. Medical treatment is one of the essential demands of human beings and it requires high quality and intensive care. Beside western world, few developing countries are playing key roles as medical tourism destinations. India is one of the leading names among these countries. The purpose of the paper is to find the factors influencing the...
This paper aimed first to benchmark wine tourism websites in Spain and Australia, using the eMICA model, evaluating the extent of their Internet commerce adoption and second to test the robustness of the approach. The model served as a valuable tool to benchmark wine tourism websites in Spain and Australia in terms of the highest stage and level reached, both in a short time series and in a cro...
This paper examines joint destination marketing in Vietnam, a transitional economy experiencing a rapid growth in tourism. Based on in-depth interviews with representatives of provincial destination marketing organizations (DMOs) and the analysis of their web-sites, the paper considers destination marketing by the eight provinces of the South Central Coast, the most dynamic tourism region in Vi...
Tourists’ destination branding and the formation of equity are considered among most critical areas tourism marketing. This conceptual paper presents a holistic framework tourist’ brand by highlighting role social, personal, cultural factors in forming tourist knowledge given that ultimately leads to equity. In addition, proposed also highlights rational emotional paths destination. Once develo...
The problem of destination accessibility is a vital concern in the sustainable tourism development in the emerging regions due to the increasing numbers of tourism business growth in the recent times. Tourism is one of the potential foreign exchange earning sectors, which place sustainability as one of the main success metrics for benchmarking the industry’s overall development. On the other ha...
An Investigation Between Nostalgic Value Resonance and Destination Brand Engagement in Rural Tourism
Africa’s tourism potential is acknowledged to be significant but underdeveloped. This paper uses both cross-section data as well as panel data for the period 1996 to 2000 to identify the determinants of tourism arrivals in 43 African countries, taking into account the country of origin of tourists. The results strongly suggest that political stability, tourism infrastructure, marketing and info...
Destination marketing and/or management organisations (DMOs) must manage crises that affect the image of tourism destination. The use communication in these scenarios is crucial. Recent studies suggest that, following Covid-19 crisis, demand for responsible products should increase, leading to more sustainable tourism. This research examines role DMOs during current crisis find out what their p...
نمودار تعداد نتایج جستجو در هر سال
با کلیک روی نمودار نتایج را به سال انتشار فیلتر کنید