increase of influence and dominance over independent republics of central assia and caucasus in order to utilize the natural overflowing sources of this region is in immense strategy of america in future. therefore, by expanding nato into this region america is trying to decrease the influence of russia in these republics and in the meantime fulfilling the above purpose and also to prevent the ...

BACKGROUND The theory of middle managers' role in implementing healthcare innovations hypothesized that middle managers influence implementation effectiveness by fulfilling the following four roles: diffusing information, synthesizing information, mediating between strategy and day-to-day activities, and selling innovation implementation. The theory also suggested several activities in which mi...

Developing and maintaining marketing relationships have been widely examined in the literature. The impact of relationships on firm performance extends the understanding of previously defined key relationship marketing elements. Such an understanding spans the gap between relationship marketing theory and practice. We hypothesis that the relationship marketing attributes of communication, power...

Recent work on pricing has shown that neo-classical microeconomic theory (NCMT) is preferred to tendering theory and that implied by absorption, or full-cost, pricing of construction work because of its explicit treatment of market conditions, competitor behaviour and firm capacity levels. Applying NCMT in practice, however, requires the consideration of pricing from a marketing perspective. Th...

background & aim: healthcare areas, especially fertility care (commonly accompanied with high emotions, as well as long-term and recurring treatment periods) could exclusively benefit from patient-centered care (pcc). despite evident advantages of pcc, this approach has not been practiced as a routine procedure in current clinical environments yet, even in western developed countries. therefore...

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