The study examinesthe application of linear programming to gametheoryin finance using how the Telecommunicationfirms determine optimal strategy from television and radio advertisements given thateach companyseeks gain largest market share. methodology used involved a Game Theoretic approach programming. result analysis showed that for MTN maintain its position as leader in industry, it should i...

OBJECTIVE The goal of this research was to study whether a fast-paced television show immediately influences preschool-aged children's executive function (eg, self-regulation, working memory). METHODS Sixty 4-year-olds were randomly assigned to watch a fast-paced television cartoon or an educational cartoon or draw for 9 minutes. They were then given 4 tasks tapping executive function, includ...

The success of digital television will depend largely on the reactions of the final user. In this paper, we explore some of these reactions focussing on the test-introduction of digital television in Flanders (Belgium). Based on the findings of two digital interactive test-projects in Flanders, we will look more closely into three specific topics: (1) the domestication of television and its con...

According to reports about 30-thousand people spent watching television had the impact on their memory and recall that the results showed no differences between men and women. The people who watched less than an hour a day did better at every memory function. As these contributors watched negative political ads, physiological responses indicated that their body was reflexively preparing to move...

In this research, we investigate how television advertising drives online word-of-mouth (WOM). We first explore if television advertising (1) affects online WOM about the brand advertised and (2) associates with changes in online WOM about the program in which the advertisement airs. We further examine if the media context in which the advertisement appears – the television program – impacts th...

This article presents results from a study of the potential effects of secondary users operating in unoccupied television spectrum. Television spectrum is known within the wireless communications community as being underutilized, making it a prime candidate for dynamic spectrum access. The proposed use of this open spectrum has prompted questions concerning the quantity of available channel spa...

The following work focuses on the requirements for a Collaborative Augmented Reality System with the usage of Internet technologies to create new possibilities for collaborative teaching. In most learning environments, learning is imparted through seeing and hearing. In this paper, Collaborative AR Discussion and personal experience are also integrated in order to achieve a quicker transmission...

The paper describes the final results and the organisational impact of the HERMES project: an on-line integrated web-based platform to provide multimedia services in tele-medicine and tele-education fields. The project is part of a European Space Agency programme to promote the market of broadband satellite services and the role of satellite systems in the tele-education and tele-medicine domai...