The following research report presents the results of studies on CRM solutions and proposes a new approach to overcome identified limitations of CRM implementations. This paper is based on work that has been carried out in a EU founded project on innovative solutions to improve the management of customer relationship and complements previous research of the =mcminstitute in this field. Derived ...

There are several motivations for CRM systems adoption, some of them aligned with the results of CRM implementation. This paper presents the main findings of a study undertaken among a sample of Portuguese large enterprises, identifying and discussing the main motivations and results of the adoption of CRM systems. It was possible to conclude that the main results of CRM adoption reflect the ma...

The aim purpose of this paper is to empirically study the assessment of customer relationship management (CRM) for global shipping carrier-based logistics service providers (GSLPs) in Taiwan. At first, an evaluation framework integrated three methods and with combination of three stages questionnaires is developed. Three methods are threshold and importance analysis (TIA) approach, importance-p...

Customer relationship management (CRM) has gained lately widespread popularity in many industries. With the development of economy and society, customers are unsatisfied with the stereotyped products. As customers usually describe their demands in nature language, the demands are often conflicting with each other and are often imprecise. The paper studies the operation process of handling custo...

Purpose Due to the recent development of Big Data and artificial intelligence (AI) technology solutions in customer relationship management (CRM), this paper provides a systematic overview field, thus unveiling gaps providing promising paths for future research. Design/methodology/approach A total 212 peer-reviewed articles published between 1989 2020 were extracted from Scopus database, 2 bibl...

Original scientific paper Most organizations today are increasingly influenced by competition and global markets due to advancements in information technology and economic globalization. Developments in information technology and increasing competitiveness are led to shorter product life cycles, increase rate of product obsolescence, growth of high-quality products and introduction of new produ...

Background and Purpose: Social customer relationship management (social CRM) is an emerging concept that integrates traditional CRM and social media in order to provide benefits for organizations and customers. Despite the benefits that social CRM can bring, many organizations are still at the early stage of adoption. To move beyond social marketing and to exploit opportunities offered by sales...

The rapid growing of information technology (IT) motivates and makes competitive advantages in health care industry. Nowadays, many hospitals try to build a successful customer relationship management (CRM) to recognize target and potential patients, increase patient loyalty and satisfaction and finally maximize their profitability. Many hospitals have large data warehouses containing customer ...

PURPOSE Simulation-based learning is increasingly used by healthcare professionals as a safe method to learn and practice non-technical skills, such as communication and leadership, required for effective crisis resource management (CRM). This systematic review was conducted to gain a better understanding of the impact of simulation-based CRM teaching on transfer of learning to the workplace an...