This research aimed to study the factors affecting adoption of digital technology in SME entrepreneurs. Questionnaire were used as a tool collect data from 375 samples entrepreneurs northern region. The analyzed using Structural Equation Model (SEM). results showed that among SMEs consisted 3 main components: (1) technological context, (2) and (3) environment context. Technological context is k...

Be more productive and connected with significant cost savings is the Holy Grail for firm’s looking for profit maximization. In this paper, we are looking at Unified Communications and Collaboration (UC&C) technology through Unified Theory of Acceptance and Use of Technology (UTAUT) to understand the likelihood of the technology acceptance within organizational culture dimension. We investigate...

BACKGROUND mHealth apps are deployed with the aim of improving access, quality, and experience of health care. It is possible that any mHealth intervention can yield differential impacts for different types of users. Mediating and determining factors, including personal and socioeconomic factors, affect technology adoption, the way health workers leverage and use the technology, and subsequentl...

Research into adoption, acceptance and consumption of Information Technology (IT) within its diffusion cycle has been extensively studied in Information Systems (IS) and marketing. However, research often focused too narrowly on technology adoption rates and drivers leading to technology adoption and acceptance. This paper discusses how understanding the social structure of a consumer’s economy...