Attaining competitive advantage is especially crucial for innovative firms. Due to increased competition, firms employ various types of innovation activities position themselves against their competitors. Ambidexterity and strategic agility have been found strengthen this position. Whereas scholars analyzed agility’s ambidexterity’s impact on organizational performance, the organizations remain...

Research aims: This study employed dynamic ability theory to test the relationship between entrepreneurial orientation and competitive advantage moderated by strategic agility, consisting of three dimensions (strategic sensitivity, collective commitment, fluidity resources) in context small medium enterprises developing country. Design/Methodology/Approach: applied a cross-sectional design, usi...

in the current era, there is a strong need for marketing thought to move toward new marketing perspective. abundant evidence shows that marketing should be interdisciplinary and cross– functional, hence we have to focus more on human resources, agile and empowered structures, networks and strategic alliances. research design is descriptive and it is applicable in terms of objective. the researc...

Nowadays, the buzzwords for organizations to be prepared competitive environment’s challenges are sustainability, digitalization, resilience and agility. However, despite fact that these concepts have come into common use at level of both scholars practitioners, nature relation between sustainability has not yet been sufficiently clarified. Above all, there is still no evidence what factors det...

With a highly uncertain and changing business environment, the typical way of planning is not particularly useful in different organizations worldwide. The current literature explores concept strategic Agility based on idea flexible implementation can pivot direction at time crises. Three main theories underpinning these concepts are contingency-based theory, resource-based Dynamic capability t...