The fDS approach to Japanese-to-English MT found sponsorship from the British Government and ICL from 1984 as part of ALVEY (IKBS project no.25, carried out at the University of Sheffield, England in cooperation with ICL and Kobe University, Japan). When the Japanese to English part of the ALVEY project was successfully concluded in 1987, resulting in the creation of AIDTRANS, SHARP Corporation...

Corporate sports sponsorship is an important part of many companies’ corporate communication strategy. We take the example of major football tournaments to show that sponsorship indeed affects the sponsor’s (stock) market value. We find a statistically significant impact of football results (at an individual game level) of the seven most important football nations at European and World Champion...

The fDS approach to Japanese-to-English MT found sponsorship from the British Government and ICL from 1984 as part of ALVEY (IKBS project no.25, carried out at the University of Sheffield, England in cooperation with ICL and Kobe University, Japan). When the Japanese to English part of the ALVEY project was successfully concluded in 1987, resulting in the creation of AIDTRANS, SHARP Corporation...

Purpose The purpose of this study is by drawing on signaling theory to address the need for more investigation into conceptual underpinnings sponsorships investigating and seeking understand sponsorship objectives, opinions practices, with a focus smaller organisations. Design/methodology/approach This empirical contributes literature through researched findings from German respondents critical...