Sound symbolism refers to associations between language sounds (i.e., phonemes) and perceptual and/or semantic features. One example is the maluma/takete effect: an association certain phonemes (e.g., /m/, /u/) roundness, others /k/, /ɪ/) spikiness. While this has been demonstrated in laboratory tasks with nonword stimuli, its presence existing spoken unknown. Here we examined whether effect at...

Freud, Psychoanalysis, and Symbolism offers an innovative general theory of symbolism, derived from Freud’s psychoanalytic theory and relocated within mainstream scientific psychology. It is the first systematic investigation of the development of Freud’s treatment of symbolism throughout his published works, and discovers in those writings a broad theory which is far superior to the widely acc...

Purpose – Children are bombarded by branded communication every day. The purpose of this paper is to investigate the role that particular linguistic devices play in communication, and whether this process differs between children and adults. One such device is phonetic symbolism, which has been shown to lead adults to prefer brand names whose phonetic attributes match product and/or brand featu...

Western participants consistently match certain shapes with particular speech sounds, tastes, and flavours. Here we demonstrate that the "Bouba-Kiki effect", a well-known shape-sound symbolism effect commonly observed in Western participants, is also observable in the Himba of Northern Namibia, a remote population with little exposure to Western cultural and environmental influences, and who do...

This paper aims to provide the readers with an overview of nature sound symbolism in Italian and offers new food for thought scholars under-researched field translated literature young readers. Whilst English uses ideophones readers, often seems rely on Anglophonic creations, arguably due both linguistic cultural reasons. The third fourth books series children adults, ‘Diary a Wimpy Kid’, have ...

Although it is known that certain names gain popularity within a culture because of historical events, it is unknown how names become associated with different social categories in the first place. We propose that vocal cord vibration during the pronunciation of an initial phoneme plays a critical role in explaining which names are assigned to males versus females. This produces a voiced gender...

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