How does the public reckon which risks to be concerned about? The availability heuristic and the affect heuristic are key accounts of how laypeople judge risks. Yet, these two accounts have never been systematically tested against each other, nor have their predictive powers been examined across different measures of the public's risk perception. In two studies, we gauged risk perception in stu...

Theories attempting to explain the evaluation of subjective values often stress the importance of the context in which a judgment is made. One such theory, the General Evaluability Theory (GET; Hsee & Zhang, 2010), suggests judgments are particularly sensitive to evaluation mode (i.e., a single or joint evaluation). Importantly, deviations in the patterns of judgments of a value across single a...

Moral judgments play a critical role in motivating and enforcing human cooperation, and research on the proximate mechanisms of moral judgments highlights the importance of intuitive, automatic processes in forming such judgments. Intuitive moral judgments often share characteristics with deontological theories in normative ethics, which argue that certain acts (such as killing) are absolutely ...

Non-verbal signals such as facial expressions are of paramount importance for social encounters. Their perception predominantly occurs without conscious awareness and is effortlessly integrated into social interactions. In other words, face perception is intuitive. Contrary to classical intuition tasks, this work investigates intuitive processes in the realm of every-day type social judgments. ...

In a recent article (Astuti and Bloch, 2015), cognitive anthropologists Astuti and Bloch claim that the Malagasy are ambivalent as to whether considerations of intentionality are relevant to moral judgments concerning incest and its presumed catastrophic consequences: when making moral judgments about those who commit incest, the Malagasy take into account whether the incest is intentional or n...

How do consumers determine the value of combinations that include both highand lowpriced products? Prior findings suggest that value judgments are typically additive, such that when each bundled item has positive utility, the overall value of the bundle is at least as great as the value of any individual item it contains. In contrast, this research documents that combining items in different pr...

one of the most effective tools for decline cost and time, quality improvement and consequently project performance enhancement especially in construction projects, is value engineering. there are linguistic judgments in many cases of value engineering studies in construction projects such as interior design, mechanical installations design, and etc. therefore multiple attribute decision-making...

Perceived duration has been shown to be positively related to task-irrelevant, nontemporal stimulus magnitude. To account for this finding, Walsh's (2003) A Theory of Magnitude (ATOM) model suggests that magnitude of time is not differentiated from magnitude of other nontemporal stimulus characteristics and collectively processed by a generalized magnitude system. In Experiment 1, we investigat...