The growth of technological innovations, internet developments, and their (web) applications has raised a definite issue on retaining the web interface quite understandable. Moreover, a need is also being felt on developing suitable and coherent guidelines for designing interface to swell the user interpretability of web signs. These design principles are semiotics by nature and semiotics is th...

To what extent is semiotics an appropriate model for understanding material culture meaning? The answer to this question, of course, depends upon the kinds of semiotics that one is talking about. In our article we argue that Saussurean and post-Saussurean approaches favored by some Postprocessualists are incomplete and advocate an alternative approach inspired by the ‘other father’ of semiotics...

If an ‘ideology’, in its broadest sense, is ‘a system of ideas’, semiotics, the study of sign systems, is predestined to make essential contributions to the study of ideologies. The semiotic approach to the study of ideology begins with an investigation of the concept itself, which has changed considerably in the course of its history. Theoretical semiotics has studied signs of ideologies and i...

This article outlines a general theory of meaning, The Semiotic Hierarchy, which distinguishes between four major levels in the organization of meaning: life, consciousness, sign function and language, where each of these, in this order, both rests on the previous level, and makes possible the attainment of the next. This is shown to be one possible instantiation of the Cognitive Semiotics prog...

The author begins with the research on annual rituals in current of structural semiotics, basis which it is possible to define a ritual as text culture. Then, proceeds demonstrate that Actor-Network Theory (ANT) can be natural continuation structural-functional rituals, because these two approaches meet four methodological areas: anthropology and ethnology, structuralism, semiotics (of text) et...

The character of early medieval medical manuscripts makes it difficult to generalize about the nature of medical knowledge in this period. In order to reconstitute one field of medical science, namely diagnosis and prognosis, while avoiding the pitfalls of unjustified generalization, this essay limits itself to reconstructing the understanding of pulse and urine inspection available in a partic...

The problematisation of the professional standards for teachers in the UK lifelong learning sector tends to focus on the discourses that the standards embody: discourses that are posited as being based on a restricted or technicist model of professionalism, that fail sufficiently to recognise the lived experiences of teachers within the sector both in terms of professional knowledge and compete...

Contemporary digital learning environments, such as tangibles, mobile and sensor-based technologies are inherently multimodal, both in terms of representation modalities and interaction modes. Drawing on social semiotics, multimodality offers a valuable approach for analysing video data, as it systematically attends to the interpretation of a wide range of communicational forms (e.g. gaze, post...