the present research with an emphasis on coffee houses at qajar age has recognized motives and effect of social and political factors such as conditional event in formation of art traditions in coffee house so as to examine the communication function of coffee house painting at this space. coffee house at qajar age has been found as a place for people’s gathering which had communicative-cultura...

this paper reports on a behavioral study that explores the role of culture and gender in the recognition of emotional speech in an under investigated cultural context (a collectivist society: i.e., iran). participants were asked to recognize the emotional prosody of a set of validated emotional vocal portrayals (including the five basic emotions). findings of the experiment were then compared w...

Psychologists have long studied the ways in which individuals draw inferences from evidence in their environment, and the conditions under which individuals forgo or ignore those inferences and instead conform to the choices of their peers. Recently, anthropologists and biologists have given considerable attention to the ways in which these two processes intersect to jointly shape culture. In t...

this paper examined disagreement in two sets of data in the context of service encounters: problem-solving interactions (doctor-patient communication) and purchase-oriented encounters (pharmacies) from a cross-cultural perspective (spanish-british english). we proposed assertiveness, a term that refers to both socio-psychological and linguistic features of communication, as a concept that may h...

the main purpose of this research was to analyze socio-cultural obstacles of disseminating ofnanotechnology in iran's agricultural section. one hundred twenty eight out of a total of 190researchers with different levels of expertise in and familiarity with nanotechnology wererandomly selected and questionnaires completed by them. face validity have been done by expert'ssuggestion and correction...

Museums and other cultural heritage spaces are social. Personalization, while accommodating diversity, tends to isolate because it focuses on the content delivered more than the sensorial experience of being in a place with others. We deconstruct the concept of personalization separating the content from the context to introduce social engagement through tangible interaction. We discuss the imp...