Technological innovation can promote the growth of international service outsourcing in China by advancing enterprise ability to undertake international service outsourcing, human resource quality, upgrading of international service outsourcing industry and base building of international service outsourcing. Based on the relative data from 10 areas where the international service outsourcing is...

This paper investigates empirically the strategic alignment between innovation and production strategies in a sample of service firms in Spain. It employs the integrated archetypes approach to analyse a dataset of unique, manually collected, firm responses. The results highlight differences in behaviour patterns underpinning both kinds of strategic decisions and, coherent with alignment theory,...

Article history: Received 1 March 2008 Received in revised form 1 August 2008 Accepted 1 October 2008 This study assesses how customer value affects a firm's market orientation and consequently, competitive advantage and organizational performance in a service industry— the global hotel industry. The findings show that if a firm perceives its customers as valuing service, the firm is more likel...

In order to deliver effective services, providers are being advised to ‘innovate’ their service delivery systems. Innovation in this context often refers to technology, technique or restructuring improvements. However, the difficulty is that in the modern organisation, service delivery is dispersed across a complex network of numerous departments and units. There are greater pressures on organi...

the current paper aims to investigate the effect of entrepreneurial marketing on innovation considering the moderating effect of two-factor learning orientation and organizational structure. then, the relationship between innovation and the marketing performance was assessed. in this research, sales and marketing managers of 42 sample companies were selected from three industries including: ind...

The aim of this paper was to examine the impact using Emirati methods with their axes, information technology and national innovation strategy on creativity in provision services tourism agencies from point view administrators quality after applying these used customers study adopts a descriptive analytical approach conducted by group travel Emirates were randomly selected perfectly exchange re...