The over-consumption of alcohol by college-aged adults continues to be a societal problem. This study analyzed the effect of Public Service Announcements (PSAs) designed to counteract alcohol advertisements on the behavior of college-aged consumers of alcohol. The researcher conducted a review of the literature as a means of discussing the issue. The aim of this research was to find the most ef...

This work considers cooperative advertising in a manufacturer–retailer supply chain. While the manufacturer is the Stackelberg leader, the retailer is the follower. Using Sethi model it models the dynamic effect of the manufacturer and retailer’s advertising efforts on sale. It uses optimal control technique and stochastic differential game theory to obtain the players’ advertising strategies a...

mobile phone technology means that it has become a very efficient tool. the development of tools and reduce its price, makes it all the segments of the from the old to the young do not go out of the house without their cell phone and the most essential tool with which they have. this has caused most organizations and service agencies also offer mobile services based on their. list of the quran,...

We explore how the ability to target ads affects substitution patterns across advertising platforms. Using data on the advertising prices paid by lawyers for 139 Google search terms in 195 locations, we exploit a natural experiment in “ambulance-chaser” regulations across states. When lawyers cannot contact clients by mail, making targeting customers offline harder, advertising prices per click...