نتایج جستجو برای: sensory marketing
تعداد نتایج: 144121 فیلتر نتایج به سال:
Background and Objectives: Lack of attention to marketing innovation for achieving competitive advantage leads to pharmaceutical brands performance decline. In this regard, the purpose of the present research was to determine the relationship between marketing innovation and market performance of pharmaceutical brands. Materials and Methods: In this descriptive study, statistical population in...
Introduction: Internal marketing is a management tool that provides the ground for providing quality services by paying attention to managers as internal customers. The aim of this study was to determine the correlation between internal marketing and service quality with the mediating role of market orientation in sports clubs in Kermanshah province in 2020. Methods: The present study is a desc...
This article considers the role of the four Ps marketing mix model in social marketing, arguing that given reconfiguration of the marketing mix in the mainstream marketing discipline, and the characteristics of social marketing, a re-thought and re-tooled social marketing mix is required. A brief review of the four Ps marketing mix model in the mainstreammarketing and social marketing fields is...
E-Commerce is going to be remembered as one of the most important concepts of the twentieth and twenty-first centuries, for a very unique reason: it is the combination of , business, marketing, and design. As well as the others, marketing has a long history. However, raising the Internet and e-commerce turns its utilization and practice into a modern way, as well as the others. One of the moder...
For achievement an efficient management in food processing centers all of the factors that they may effects the products should be considered. These factors are including planning, designing, site selection, instruction, requirements, production capacity, and cost and marketing management. For food marketing all of the marketing factors also should be studied. These factors can be included scie...
The competitive environment in the hospitality and tourism industry requires proper attention towards effective management of hotel brands. Recently, marketing literature, customer brand experience has emerged as a multidimensional construct that influences loyalty. Stressing importance this branding construct, study explores underlying dimensions five-star brands an emerging economy like India...
A new type of functional food products-bread supplemented with yeast extract-was developed and optimized. In the next product development phase, samples bread extract were tasted evaluated by 536 randomly selected consumers, their acceptability was analyzed.. The survey results showed that consumers in all groups had a high level awareness about importance labeling impact on health, while low r...
this research is a field study research done in purpose of consideration of marketing status in small industries. the results help managers of small industries in decision making and researchers in their investigations to devise marketing solutions for small companies' issues. the simpson-taylor model was applied as the research model. it considers the status of marketing in small industri...
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