The sound quality of machinery noises is multi-dimensional and is often examined using semantic differential. In this case the overall impression of sound quality is judged. However, sound quality may vary according to the temporal stream of sounds. In this study, sound quality of electric home appliances was judged using the continuous judgment by line length. Forty-one kinds of the sound of h...

Since these effects are of importance for sound quality engineering, in a global market it is of vital interest, whether there exist cross-cultural differences. Therefore, a basic study was performed both in Germany and Japan, using the method of semantic differential. Two sets of experiments were performed: in one experiment, subjects imagined the colours and rated them from their memory. In t...

In this paper, the capacity of four-month-old infants from monolingual environments to distinguish between two syllable-timed languages is analysed. Catalan and Spanish are both Romance languages which present differences at the segmental level and at the syllable structure level, but show important similarities concerning prosodic structure at the phonological phrase level. Nevertheless, the p...

Contemporary and near-future military coalition environments present a number of challenges for military planning. Not only must military planners create plans against a backdrop of strict time constraints and uncertain information, they must also coordinate their planning efforts with other planning staff (often from different organizational, linguistic and cultural communities). This paper ex...

OBJECTIVE Examining factors influencing food label use among Singapore's supermarket shoppers using the Theory of Planned Behavior. DESIGN A point-of-purchase survey among general shoppers in 2 supermarkets. SETTING Singapore, a country whose population is exposed to a wide range of food labeling formats because of the import-dependent nature of the food industry. PARTICIPANTS A total of ...

According to a popular family of hypotheses, crossmodal matches between distinct features hold because they correspond to the same polarity on several conceptual dimensions (such as active-passive, good-bad, etc.) that can be identified using the semantic differential technique. The main problem here resides in turning this hypothesis into testable empirical predictions. In the present study, w...

This research replicates and extends an occupational therapy research project reported by Kircher in 1984. Thirty women aged 18 to 31 years jumped with a rope on one day and jumped in place on another day in a counterbalanced design. Each subject stopped jumping when she reached what she perceived as the very hard level on the Borg Scale of Perceived Exertion (Borg, 1970). Differences from Kirc...

While many studies have investigated the role of message-level valence in persuasive messages (i.e., how positive or negative message content affects attitudes), none of these have examined whether word-level valence can modulate such effects. We investigated whether emotional language used within persuasive messages influenced attitudes and whether the processing of such communications could b...