A person chooses a mate with advantageous genes through odor and facial symmetry. Dustin J. Penn and Wayne K. Potts discovered that mice are capable of smelling the potential mates’ major histocompatibility complex (MHC) through the scent of urine. Penn and Potts found that the mice preferred the scent of mates with a dissimilar MHC genotype to their own. Claus Wedekind investigated an odor med...

Working on the hypothesis that an important function of the lamellate antennae of adult male beetles belonging to the genus Rhipicera is to detect scent associated with female conspecifics, and using field observations, anatomical models derived from X-ray microcomputed tomography, and scanning electron microscopy, we have investigated the behavioral, morphological, and morphometric factors tha...

We identified volatiles from the floral headspace of Yucca filamentosa using gas chromatography and mass spectrometry and analyzed floral scent composition and variation among populations pollinated by different yucca moth species. Twenty-one scent compounds were repeatedly identified and most could be categorized into two major classes: (1) homoterpenes derived from the sesquiterpene alcohol n...

....... ................................................................................................................................. i Significance to defence and security ................................................................................................ i Résumé ........ ............................................................................................................

Following either a) castration or b) both castration and implantation with capsules releasing a constant, physiological dose of testosterone, adult male Mongolian gerbils that had matured in intrauterine positions between two male fetuses still scent marked with greater frequency than did male gerbils that had matured in intrauterine positions between two female fetuses. We also found significa...

Pollination by insects is essential to many ecosystems. Previously, we have shown that floral scent is important to mediate pollen transfer between plants (Kessler et al., 2015). Yet, the mechanisms by which pollinators evaluate volatiles of single flowers remained unclear. Here, Nicotiana attenuata plants, in which floral volatiles have been genetically silenced and its hawkmoth pollinator, Ma...

The effect of olfactory stimuli on consumer behaviour has received little attention in marketing and retailing literature compared to other atmospheric cues. Researchers report ambiguous findings and shortcomings of measurement approaches. Based on a critical literature review, a field experiment in a regional shopping mall investigates the effectiveness of ambient scent. Before-and-after surve...

Subjects were exposed to familiar and unfamiliar brand names in either consumer behavior, especially when compared with the amount of research devoted to other senses, such as vision and hearing a pleasantly scented or unscented environment. A computer recorded how much time they took to evaluate each brand. After a distracter task, their (Cohen and Chakravarti, 1990; Gilbert and Greenberg, 199...

Finding information by successively following hyperlinks on web pages is a typical task performed on the web. A number of web users search for specific information and several studies have concluded that following the “information scent” is the fundamental process involved in the behavior. The aim of this study was to investigate the relationship between the strength of the “information scent” ...

Retailers have long understood the importance of store environment in enhancing the shopping experience, and past research has examined the main effects of many pleasant ambient stimuli such as music and scent. To further our theoretical understanding, we extend the notion of Gestalt to consumers’ perceptions of retail environments and demonstrated that consumers perceive Servicescapes holistic...