Despite continued worldwide chaos brought about by challenged economies and global terrorist actions, e-commerce continues to grow in import for all regions of the world. B2B sales were approaching 1US trillion worldwide by year-end. Worldwide holiday sales were expected to double from 2001, with Europe sales overtaking those in the US. B2C sales, while expanding, were challenged and may near 0...

A good promotional strategy encompasses advertising, sales promotion, public relations, and personal selling in order to communicate with their present and potential consumers (Kotler, 1994). Because they have been shown to have a significant sales impact, sales promotions are majorly employed in businesses. Application of consumer sales promotions in product management requires debate over its...

BACKGROUND Validation of a method for the minimally-invasive measurement of physiological stress will help understanding of risk factors that may contribute to stress-associated events including recrudescence of Equid herpesvirus (EHV), which is anecdotally associated with sales consignment of pregnant Thoroughbred mares. In this study we compared two similar groups of late-gestation Thoroughbr...

Several researchers have decomposed sales promotion elasticities based on household scanner panel data. A key result is that the majority of the sales promotion elasticity, about 74 percent on average, is attributed to secondary demand effects (brand switching) and the remainder to primary demand effects (timing acceleration and quantity increases). We demonstrate that this result does not impl...

T H E BO TTOM LI NE Sales managers have faced the same challenges since long before CRM applications were invented. However, new tools and technologies are making their jobs easier. The future of sales performance management is integrated with CRM and social collaboration. It helps managers provide real-time coaching and motivation in context to drive better sales behaviors and, ultimately, bet...

Sales forecasting is an important problem in fashion retail operations. In this paper, we propose a novel panel data based particle-filter (PDPF) model to conduct fashion sales forecasting. We evaluate the performance of proposed model in terms of sales quantity and color trend prediction by using real data from the fashion industry. The experimental results provide novel insights and practical...

The statement is akin to the idea that if you increase sales you will increase profits. If this were true, then every company would lower prices by 10%, thereby increasing sales. But this sales increase won't necessarily result in higher profits. As in the loyalty statement, there is an implied qualifier: increased sales will lead to increased profits, provided that the incremental gains are ac...

The sale of tickets, premium seating, and sponsorship is fundamental to the financial viability of professional sport organizations. With ticket sales as the most important source of local revenue for most sport organizations and the sale of premium suites and sponsorships unshared amongst other franchises (Smith & Roy, 2011; Howard & Crompton, 2004), recruiting, training, and retaining high qu...

In this study, we examine the impact of the Napster decision on RIAA sales. We also present a brief introduction to copyright law and DMCA. We compare RIAA sales to DVD and entertainment software sales, both before and after the Napster decision. Analysis of variance showed no differences in sales growth before Napster; that is, all industries showed similar growth. After Napster, however, RIAA...

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