This paper examines the empirical relationship between alcohol advertising placements in magazines and adolescent readership. Poisson and negative binomial regressions are applied to count data on cumulative placements by beverage for 35 major magazines during the years 1997-2001. The results indicate that demographics other than youth readership determine the placement of alcohol advertisement...

This survey paper, specifically targeted at a readership of fuzzy logicians and fuzzy set theorists, aims to provide a gentle introduction to the basic notions of quantaloidenriched category theory. We discuss at length the definitions of quantaloid, quantaloidenriched category, distributor and functor, always giving several examples that – hopefully – appeal to the intended readership. To indi...

I would like to start by extending a very warm welcome from the editorial board of Complex Adaptive Systems Modeling (CASM) journal, a new and exciting SpringerOpen/BioMed Central project. This article is the opening editorial and a call for papers for CASM. It also provides a gentle introduction to CASM as well as serves as a concise multidisciplinary roadmap and survey for CASM readership. Th...

Bloggers devote significant time not only producing content for others to read, watch or listen to, but also paying attention to and engaging in interactions with other bloggers. We hope to throw light not only on the factors that gain bloggers significant readership and lively interactions with their audience, but also on the rules that govern their relations with others. We relate bloggers’ a...