in today's competitive environment, branding is considered as a mechanism to help businesses in order to achieve competitive advantages. due to perceived service quality, business image and customer trust, branding, as an important concept in the sports marketing, is created for organizations. the aim of this study was to investigate the relationship between perceived service quality and c...

background service quality generally refers to the non-health and non-clinical aspects of the health services and mainly focuses on relationship between care provider and health customers, and the environment in which care services are delivered. because of undeniable role of service quality on the improving health results, this study aims to assess service quality in rehabilitation faculty phy...

the supplier selection is a multi-criteria decision making which consist both qualities and quantities metrics. a lot of investigations have been published in the supplier selection area and, most of the proposed models focused on manufacturing environments and a few papers have been allocated for service industries. proposed system utilizes new method that transfer the house of quality (hoq) a...

background following the implementation of family physician plan in rural areas, the quantity of provided services has been increased, but what leads on the next topic is the improvement in expected quality of service, as well. the present study aims at determining the gap between patients’ expectation and perception from the quality of services provided by family physicians during the spring a...

conclusions by studying the gap between perceptions and expectations of students from counseling services, we can provide the base for developing appropriate programs for the improvement of counseling services. results the result of this study showed that there were some differences between students’ perceptions and their expectations of counseling services quality (z = -12.91; p < 0.0001). the...