Background: Marketing has for many years been working to reduce environmental concerns by relying on ethics and presenting new marketing ideas such as green marketing. Therefore, the present study aimed to provide a model of the green marketing process in the pharmaceutical industry. Method: This applied research was conducted with a mixed (quantitative - qualitative) approach. In the qualitat...

abstract the present study aims at analyzing efl learners’ attitudes towards motivating factors in learning vocab-ulary. a mixed-methods approach was used to conduct the study. in the qualitative analysis, iranian efl learners’ attitudes towards learning vocabulary were investigated through a semi-structured interview en-compassing 36 participants. subsequently, a 56-item ‘motivation for voca...

The main objective of the present study was to explore the barriers to the development of agricultural businesses in the incubator of Razi University, Iran. The research was an applied study in terms of objective and an exploratory mixed method in terms of data collection methodology. The statistical population was composed of agricultural businesses and their personnel in the incubator of Razi...

there are different methodes for performance evaluation of economic development plans and ranking them in comparison with each other. these methods are founded on both quantitative and qualitative approaches. however, real world events are based upon uncertainty and since quantitative methods, unlike their names, are not accurate enough, they do not seem to be efficient in qualitative decision-...

Flower morphology of 10 Fritillaria species of subgenera Theresia and Fritillaria growing wild in Iran is studied using seventy morphological characters. Qualitative and quantitative datasets separated taxa into subgenera, sectional and groups. Three enigmatic species F. caucasica, F. zagrica (endemic to Zagros Mountains) and F. pinardii (recently reported from Zagros Mountains) appeared as clo...

Fruit fly neuroblasts can either self-renew, rest or take on a specialized form, depending on the levels of a protein called Prospero.

due to the complex nature of deviation, delinquency and crime, criminology and sociology of deviations have used, in their studies of social deviations, not only different theoretical frameworks but different methods commonly used in qualitative and quantitative approaches. this diversity of methods has provided great opportunities for the evaluation of the methods and eclectic use of methods, ...

We present a methodology to perform Financial Analysis with as much information as available. The problem we solve is the assessment of investment projects; we are to determine whether or not an investment project is profitable. We perform that task at the qualitative, semiquantitative, and quantitative levels, depending on how much information there is at hand. The main advantage of the method...